Think about your own behaviour as you surf the net. What does it take to make you stop and investigate further? What are the features that fill you with confidence about a business and conversely what makes you think a website is dodgy. Chances are these are the same factors your prospective clients will take into account when searching for your products or services.
Search Engine Optimisation can get you the ranking you are looking for and the associated website hits but a lot is inferred about your business from first impressions. We’re a fickle lot and first impressions really are everything.
The key attention grabber when you browse a website is the design; the colours, the layout, the pictures so it is integral that you have a good designer on board who can produce eye catching results. Conversely some of the turn offs include dated websites or logos. If your web site or logo is dated it sends messages that perhaps your technologies or practices and products are dated. Likewise if the functionality of your website is limited (e.g. you are product based but have no means by which to purchase online) and does not provide all the expected options you tend to think that the provider does not understand their client’s needs. One of the worst offenders is poor grammar and spelling which rightly or wrongly spells unprofessionalism and lack of attention to detail. Usability is also essential if you want to capture and retain your audience and make their journey an easy one.
Remember, your competitors are only clicks away.
Search Engine Optimisation can get you the ranking you are looking for and the associated website hits but a lot is inferred about your business from first impressions. We’re a fickle lot and first impressions really are everything.
The key attention grabber when you browse a website is the design; the colours, the layout, the pictures so it is integral that you have a good designer on board who can produce eye catching results. Conversely some of the turn offs include dated websites or logos. If your web site or logo is dated it sends messages that perhaps your technologies or practices and products are dated. Likewise if the functionality of your website is limited (e.g. you are product based but have no means by which to purchase online) and does not provide all the expected options you tend to think that the provider does not understand their client’s needs. One of the worst offenders is poor grammar and spelling which rightly or wrongly spells unprofessionalism and lack of attention to detail. Usability is also essential if you want to capture and retain your audience and make their journey an easy one.
Remember, your competitors are only clicks away.
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